{"id":6056,"date":"2020-03-06T09:45:55","date_gmt":"2020-03-06T08:45:55","guid":{"rendered":"https:\/\/www.k-i-e.com\/?p=6056"},"modified":"2020-08-03T14:52:24","modified_gmt":"2020-08-03T12:52:24","slug":"251-2-en","status":"publish","type":"post","link":"https:\/\/www.k-i-e.com\/en\/251-2-en\/","title":{"rendered":"s251 The human being is not a \u201ehomo rationalis&#8221; any more than he is a \u201ehomo emotionalis&#8221;"},"content":{"rendered":"\n<p>Man is not a \u201eHomo rationalis&#8221; or \u201eHomo economicus&#8221; any more than he is a \u201eHomo emotionalis&#8221;. How we perceive our world, interpret it and act accordingly is largely determined by our emotion system and the neurological emotional structures formed in it and is dominated during times of increased arousal.<\/p>\n\n\n\n<p>The rational decision does not exist, an idea upon which philosophy, psychology and many other disciplines have long been based. Economics also confirm what Herbert A. Simon assumed with his term \u201ebounded rationality\u201d in 1965, that Homo economicus and his rational decisions do not exist. Beginning in 2008, Dan Ariely and later the Nobel laureate Daniel Kahneman, as well as many others from the sub-area of Behavioral Economics impressively demonstrated this, having reached more than 200 cognitive biases by 2020, a number that is still increasing.<\/p>\n\n\n\n<div class=\"wp-block-image td-caption-align-https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1.png\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1.png\" alt=\"behavioral economics\" class=\"wp-image-6070\" width=\"700\" srcset=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1.png 1245w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-300x183.png 300w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-1024x625.png 1024w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-768x469.png 768w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-696x425.png 696w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-1068x652.png 1068w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image01-behavioral-economics-1-688x420.png 688w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The rational decision is a\nprioritization<\/h3>\n\n\n\n<p>The decision to choose\nbetween at least two options is generally valid and misleading at the same\ntime. This definition is misleading because choosing between two or more\noptions would be a priority; it is generally valid because it includes a choice\nbetween the options from the emotion and cognition system.<\/p>\n\n\n\n<p>A decision in the narrower\nsense means initiating an action for or against an option. In contrast, the\nrational decision represents a prioritization that ranks several possible\ndecisions (options) according to the order of their importance. With the\nemergence of statistical and artificial models, a rational decision is usually\nequated to these.<\/p>\n\n\n\n<div class=\"wp-block-image td-caption-align-https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization.png\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization.png\" alt=\"The rational decision is a prioritization\" class=\"wp-image-6072\" width=\"700\" srcset=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization.png 1245w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-300x126.png 300w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-1024x430.png 1024w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-768x323.png 768w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-696x292.png 696w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-1068x449.png 1068w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image02-rational-decision-is-a-prioritization-1000x420.png 1000w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The reasoning makes the rational\ndecision<\/h3>\n\n\n\n<p>With the help of evaluation and justification, one of the options for a rational decision is chosen if it appears to be \u201euse-maximized\u201d or \u201ereasonable\u201d. However, the reasoning itself also arises from emotional-cognitive cycles. This means that the rational decision would be explained through itself and would, therefore, only exist as a theoretical construct. From the reasoning, however, one can see which emotions &#8211; mostly fear with concern for one\u2019s safety as well as anger as goal-oriented influence as well as guilt and shame in emotional-cognitive cycles \u2013 were at work.<\/p>\n\n\n\n<p>Reasoning itself constitutes\na coherent view of the world that results from the interaction of the emotion\nand cognition systems. As an internal stimulus, reasoning acts as a natural\nreinforcement of the coherent world view that has been created. Coherent\nreasoning in the final emotional-cognitive cycle makes the rational decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The rational decision is made in\ncycles<\/h3>\n\n\n\n<p>If the term rational\ndecision is used further on in this article and in this series of articles,\nthen as a conscious decision with a reason based on rational facts, in the\nknowledge that both reason and rationality arise from emotive-cognitive cycles.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision.png\" alt=\"\" class=\"wp-image-6074\" width=\"700\" srcset=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision.png 1251w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-300x200.png 300w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-1024x682.png 1024w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-768x511.png 768w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-696x463.png 696w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-1068x711.png 1068w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image03-rational-decision-631x420.png 631w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure><\/div>\n\n\n\n<p>A rational decision can\nonly be approximated if there is little emotional arousal. If it is too high,\nthe effect of the emotions will become dominant, and the choice of options and\ntheir justification will move further and further away from rational concepts\nand specifications and move into the dysfunctional areas of the emotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The rational decision requires\ncognition<\/h3>\n\n\n\n<p>The rational decision as a theoretical construct is nevertheless an extremely important and valuable form of decision because it activates cognition and reduces the risk of the affective decision and the autopilot. If the parties involved were aware that the emotional motive \u201econcern for safety&#8221; is dominant in an insurance company and that the opportunity to exert influence in a start-up would likely be pursued, the justification would be given a specific direction. However, if the logic of the emotions is too strong and dominates the reasoning, the rational decision loses its value.<\/p>\n\n\n\n<p>It would make sense to demand\nthe rational decision in an entrepreneurial environment if intuition were\ndeliberately integrated and decision-making processes were used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make a conscious decision with\nthe KiE decision-making process<\/h3>\n\n\n\n<p>The theoretical construct\nof rational decision forms the core of the KiE decision strategy. If it is\nsupplemented by the conscious use of intuition, it results in the KiE decision\nstrategy. The KiE decision strategy brings experience and knowledge together.\nIt combines cognition with intuition and thus forms the solid foundation for\nevery good decision-maker.<\/p>\n\n\n\n<p>The human decision-making process is the design requirement for three easy-to-learn process steps. The order is based on the inseparability of emotions (E), intuition (i) and cognition (K), the KiE trilogy. In the first step (1), as an innovation, the emotive-cognitive cycle is deliberately interrupted and the unsolicited KiE intuition is recorded with the KiE scale. As a second step, the cognitive rating (2) is determined. In the final third step (3), the KiE intuition is deliberately requested so that the decision on the way to implementation is not boycotted by the inseparability of the decision systems. Only then will a decisive implementation with the intended effect become successful in the fourth step (4).  <\/p>\n\n\n\n<div class=\"wp-block-image td-caption-align-https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition.png\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition.png\" alt=\"decision making strategy\" class=\"wp-image-6076\" width=\"700\" srcset=\"https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition.png 1245w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-300x219.png 300w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-1024x747.png 1024w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-768x560.png 768w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-696x508.png 696w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-1068x779.png 1068w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-576x420.png 576w, https:\/\/www.k-i-e.com\/wp-content\/uploads\/2020\/03\/en-221-image04-intuition-cognition-intuition-324x235.png 324w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/figure><\/div>\n\n\n\n<p>If you now believe that the KiE decision strategy is too complicated and takes too long, please keep in mind that intuition only takes around 350 milliseconds to manifest itself. This delays the decision by about one second. The time saved on interrupted brooding and safe decisions is worth to us the decision-making strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More about the series of articles on human decision making<\/h3>\n\n\n\n<p>Further articles about the different human decision forms can be found after the source below under tags &#8220;<a rel=\"noreferrer noopener\" aria-label=\"Article series human decision forms (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.k-i-e.com\/en\/tag\/article-series-human-decision-forms\/\" target=\"_blank\">Article series human decision forms<\/a>&#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More about the series Artificial Intelligence<\/h3>\n\n\n\n<p>More articles about artificial intelligence and how it can be extended with KiE can be found after the sources below at tag &#8220;<a href=\"https:\/\/www.k-i-e.com\/en\/tag\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence<\/a>&#8220;.<\/p>\n\n\n\n<p class=\"has-text-align-center\">_________________<\/p>\n\n\n\n<p class=\"has-text-align-center\">Februar 2020, Richard Graf, Elsa Graf<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201eThe rational decision does not exist.&#8221; Richard Graf<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sources: <\/h3>\n\n\n\n<p>ARIELY, Dan. Predictably irrational. New York, NY: Harper Audio, 2008.<\/p>\n\n\n\n<p>GRAF, Richard. <em>Die neue Entscheidungskultur: Mit gemeinsam getragenen Entscheidungen\nzum Erfolg<\/em>. Carl Hanser Verlag M\u00fcnchen\n2018.<\/p>\n\n\n\n<p>KAHNEMAN, Daniel. Thinking, fast and slow. Macmillan, 2011.<\/p>\n\n\n\n<p>SIMON, A. Herbert. Administrative Behavior. A Study of Decision-making\nProcesses in Administrative Organization&#8230;. Macmillan, 1965.<\/p>\n\n\n\n<p>\u201e<em>People make decisions and decisions make people.&#8221; <\/em>Prof. Harmut Schr\u00f6der<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Man is not a \u201eHomo rationalis&#8221; or \u201eHomo economicus&#8221; any more than he is a \u201eHomo emotionalis&#8221;. How we perceive our world, interpret it and act accordingly is largely determined by our emotion system and the neurological emotional structures formed in it and is dominated during times of increased arousal. The rational decision does not [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110,138],"tags":[123,131],"class_list":{"0":"post-6056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-en","8":"category-kie-basics-en","9":"tag-article-series-human-decision-forms","10":"tag-artificial-intelligence"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>s251 The human being is not a \u201ehomo rationalis&quot; any more than he is a \u201ehomo emotionalis&quot;<\/title>\n<meta name=\"description\" content=\"Entscheidungen mit Decision Making herbeif\u00fchren - Man is not a \u201eHomo rationalis&quot; or \u201eHomo economicus&quot; any more than he is a \u201eHomo emotionalis&quot;. 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